Life insurance comparison
Conduct a comprehensive life insurance comparison using our…
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DeadHappy Limited has now entered administration.
Previously offering a life insurance with a 'one-size fits all' product, DeadHappy was an intermediary, meaning they designed their products but were underwritten by insurance company Shepherds Friendly.
Their aim was to simplify the process of purchasing a life insurance policy to reach a wider audience of customers.
Whilst DeadHappy no longer offer their services, if you’re looking for life insurance, Reassured can offer a simplistic life insurance journey whether that’s with our buy online service or by speaking with one of our friendly team members who can guide you throughout the entire application.
Simply get in touch today for your fee-free quotes.
DeadHappy was founded in July 2013, based in Leicester, by Phil Zeidler and Andy Knott.
They are best known for their unconventional marketing strategies, with the slogan ‘life insurance to die for’ and ‘life insurance for death wishes’.
DeadHappy were underwritten by Shepherds Friendly, a well-established, incorporated Friendly Society.
In 2023, DeadHappy had accumulated 25,000 customers with £2.5m in revenue.
However, in June 2024, the company had to enter administration due to financial struggles.
Looking at customer reviews provides an honest insight into a customer’s experience using an insurer and if they are any good.
Whilst DeadHappy are no longer providing their services, below shows how customers have rated them in the past on Trustpilot:
Reviewer | Product | Rating | Analysis |
---|---|---|---|
| Life insurance | 4.8 | ‘Excellent’ is the best rating you can receive on Trustpilot. Out of 2,315 customer reviews, 94% rated DeadHappy as 5 stars. |
Reassured are rated as ‘Excellent’ on Trustpilot from over 80,000 customer reviews.
DeadHappy used to offer level term life insurance with reviewable premiums (a policy that increases its premium amount every year on the policy anniversary).
Their policy applications would be advertised as ‘No long forms - We only ask you 4 questions’.
The questions DeadHappy would ask when applying were:
Whilst no longer available via DeadHappy, below are some key points about their life insurance:
Whilst Reassured can’t offer DeadHappy life cover, we can offer other term polices from insurers, including level term and decreasing life insurance.
Both policy types will last for a set period of time (up to 40 years), a suitable option for those looking to cover finances like a mortgage. A level term pay out will remain the same and decreasing term will decrease.
Why not get in touch with Reassured today to explore a variety of life insurance policies from some of the UK's leading insurers?
Whilst DeadHappy made light of the topic of passing away with their slogan as 'life insurance to die for', it’s important to consider what finances you’d like to cover for your loved ones if you weren’t around anymore.
Reassured’s life insurance quotes are personalised, fee-free and with no-obligation, meaning you can explore your options without any pressure.
Yes, DeadHappy entered administration in June 2024.
DeadHappy released a statement earlier this year to confirm their administration. Adam Stephens and Kevin Ley of Evelyn Partners LLP were appointed as joint administrators of the firm on June 24 2024.
For existing customers, their policies should all remain valid and payments can be made as they have done previously.
Their website states that contact with the company should continue through the same channels.
For more information, visit the DeadHappy website which should offer guidance and support to existing customers.
Amongst other controversial campaigns, DeadHappy faced backlash and reports to the FCA (Financial Conduct Authority)[1].
With the tagline “Life Insurance. Because you never know who your doctor might be” featuring murderer Harold Shipman, DeadHappy had released this ad amongst a variety of other distasteful publications, including their Facebook ad that was banned for ‘trivialising suicide'[2].
Also receiving controversy with their skull logo and cartoon advertising.
If you or a loved one had a DeadHappy life insurance plan, for claims and information you can email: help@deadhappy.com
Or calls can be made to the DeadHappy claims line on 0116 350 0134.
While it may not be possible to buy life insurance from DeadHappy anymore, there are still many life cover options available from alternative insurers.
It's crucial to shop around and compare different life insurance quotes before making a decision.
By exploring the market, you can ensure you're getting the best deal and finding a policy that fits your needs perfectly.
Reassured can offer a variety of fee free quotes from a panel of top UK insurers provided by our friendly call handlers who can provide you with all the information you need, as well as assisting you throughout the application process.
We also provide a buy online option, offering a hassle-free application that can be completed at your own pace.
Why not get in touch today to begin your life insurance journey?
[1] https://protectionreporter.co.uk/fca-steps-in-on-controversial-life-insurance-ads.html
[2] https://www.bbc.co.uk/news/uk-england-leicestershire-50743723