Best over 50 life insurance with free gifts 2025

After recently researching the best life insurance with free gift offers, we thought why not do the same for over 50 plans.

We've examined all of the over 50 life insurance with free gifts currently available in the UK to help you find the best deals*.

Below is what we found from our extensive in-house research...

Over 50 life insurance with free gifts

The top 10 over 50 life insurance with free gift offers currently available include:

  1. SunLife - £135 Love2Shop gift card »
  2. British Seniors - £135 M&S, Tesco or Amazon gift card »
  3. Cover Today - £125 M&S, Sainsbury’s or Amazon gift card »
  4. Shepherds Friendly - £125 Love2Shop gift card »
  5. Post Office - £125 M&S, Tesco or Amazon gift card »
  6. Legal & General - £125 Amazon, M&S or Argos gift card »
  7. Co-op - £100 Amazon or Argos gift card or cash paid by cheque »
  8. Direct Line - £100 Amazon, M&S or Love2Shop gift card »
  9. Churchill - £100 Amazon, M&S or Tesco gift card »
  10. Vitality - Member rewards and discounts »

*This ‘over 50 life insurance with free gift’ article was updated on 02/01/25. Offers are subject to change or withdrawal by the provider without notice. In order to be entitled to the free gift you will need to purchase the cover directly from the insurer. Reassured do not work with all the providers mentioned in this article

In this in-depth article we research

In this article we aim to answer the most common questions:

  • Which over 50s life insurance provider is offering the best gift?
  • Can you receive a free iPad with an over 50s plan?
  • Is everyone entitled to the free welcome gift?
  • When are you eligible to claim your free gift?
  • Does the value of your free gift depend on the cost of your life insurance premium?
  • Do you have to buy directly from the insurer to get the gift?

Read on to establish the best over 50s plan free gifts available (and importantly what's in the small print)...

SunLife - £135 Love2Shop gift card

SunLife's Guaranteed Over 50 Plan is the most recognisable policy in the senior life insurance market.

They're currently offering their best ever £135 Love2Shop gift card as part of their welcome pack for new customers who shop with them directly.

Love2Shop enables you to shop at hundreds of high street shops and online, including M&S, Argos, and Boots. See here the full range of where you can spend a Love2Shop gift card.

SunLife over 50 life insurance with free gift

All over 50s life insurance applicants who are eligible for this gift will receive the full £140 voucher. The value of the gift you receive isn’t dependent on the cost of your monthly premium.

You’ll need to have made 6 premium payments in order to claim the free gift. If you stop paying your premiums or cancel your policy before 6 months has passed, you’ll no longer qualify for this gift.

This offer is available to new customers who purchase a policy directly from SunLife. You’ll simply need to let them know that you’d like to receive this free welcome gift when you take out your policy.

Key points with the SunLife £140 free gift:

  • SunLife Over 50s plans are available through Reassured, however you will not be entitled to the free gift if you purchase through us
  • The gift will be sent after 6 months premiums paid
  • You're entitled to the free gift if you apply through SunLife either online or by phone
  • You may not be able to receive the free gift if you have previously held and cancelled a SunLife policy
  • No cash alternative offered
  • Offer runs from 06/05/25 with no expiry date stated

Website: www.sunlife.co.uk/over-50-life-insurance/

Compare Over 50 Life Insurance Quotes »

British Seniors - £135 M&S, Tesco or Amazon gift card

British Seniors are offering a thank you gift with their over 50s life insurance in the form of a £135 gift card for either M&S, Tesco or Amazon.

To qualify for this free gift offer, you must be a new customer of British Seniors.

You’ll be eligible to claim once 6 monthly premiums have been paid and once the total of your premiums paid exceeds the value of the gift card (£135).

British Seniors over 50 life insurance with free gift

Unlike a lot of free gift offers, if you have secured a joint policy, both partners will be eligible for the offer.

Key points with the British Seniors £135 free gift:

  • You’ll need to pay the first 6 monthly premiums
  • Total value of premiums will need to exceed the value of the gift card to qualify for the offer
  • Only available to new customers
  • No cash alternative
  • Offer runs from 01/09/24 with no expiry date stated

Website: www.britishseniors.co.uk/over-50-life-insurance/

Compare Over 50 Life Insurance Quotes »

Cover Today - £125 Amazon, M&S or Tesco gift card

Cover Today are offering new policy holders a £125 gift card for either Amazon, M&S or Tesco.

After the purchase of a qualifying policy, you’ll be contacted to make your gift card selection.

You’ll need to make 6 monthly premium payments (and the value of the premiums paid must exceed the value of the gift card) in order to receive the gift card.

Cover Today over 50 life insurance with free gift

Once you’re eligible, you’ll be sent the gift card by email or post.

This offer is only valid on policies bought directly from Cover Today, if you purchase a policy from a third party (such as a comparison site or broker) you won’t be eligible to claim the gift.

Key points with the Cover Today £125 free gift:

  • You must make 6 monthly premium payments and the value of the premiums paid must exceed the value of the gift card (£125)
  • Offer only valid on policies bought directly from Cover Today
  • You can’t claim this gift when securing cover through a comparison site or broker
  • This offer cannot be used in conjunction with any other deal or offer
  • Available to new Cover Today customers only
  • No expiry date stated

Website: www.covertoday.co.uk/over-50-life-insurance/

Compare Over 50 Life Insurance Quotes »

Shepherds Friendly - £125 Love2Shop gift card

Shepherds Friendly are currently offering a £125 Love2Shop gift card when you take out their over 50 life insurance.

The value of the gift card you receive is not tiered; you'll receive the full £125 gift card regardless of the cost of your premiums.

As with the majority of gift cards we identified, you'll only qualify for the gift after paying your 6th monthly premium.

Shepherds Friendly over 50 life insurance with free gift

The Love2Shop gift cards will be sent to you in an email after confirming your 6th payment.

Love2Shop gift cards are accepted at over 150 retailers, including Argos, M&S and Boots.

Key points with the Shepherds Friendly £125 free gift:

  • You have to pay 6 months premiums before being eligible
  • A voucher code is sent to you via email
  • You'll only receive a voucher code if you provide a valid email
  • This offer is only available to new customers
  • Limited to 1 gift per policy
  • Cashback customers are excluded from this offer
  • No cash alternative offered
  • No expiry date stated

Website: www.shepherdsfriendly.co.uk/plans/insurance/over-50-life-insurance

Compare Over 50 Life Insurance Quotes »

Post Office - £125 M&S, Tesco or Amazon gift card

Post Office are offering a £125 gift card as a thank you gift to new customers who take out their over 50s life insurance.

You have the option to choose between a gift card for M&S, Tesco or Amazon.

Once a policy has been taken out, you’ll need to have retained the policy and made all necessary monthly payments for the 180 day qualifying period in order to benefit from this offer.

Post Office over 50 life insurance with free gift

You’ll be contacted by post or email with an invitation to choose your gift. You can choose your gift at any time after receiving the invitation but no later than 365 days after your policy start date.

Once you have made your selection, the gift card should be with you within 28 days of the 180 day qualifying period. You won’t receive the gift card until you have made your selection.

If you cancel your policy within the first 30 days, you’ll be refunded any premiums you’ve paid but will no longer qualify for this gift.

Key points with the Post Office £125 free gift:

  • Only available to new Post Office customers
  • You must be a permanent UK resident aged 50 - 80
  • Only one gift card per policy (including joint policies)
  • Can’t be used in conjunction with any other deal or offer
  • No cash alternative
  • Policy must be retained, and premiums must be up to date, for at least the 180 day qualifying period
  • Available on policies taken out between 01/01/24 - 29/11/24

Claim it here: www.postoffice.co.uk/life-cover

Compare Over 50 Life Insurance Quotes »

Co-op - £100 Amazon or Argos gift card or cash paid by cheque

With this offer from Co-op you have the option to choose between a gift card for either Amazon or Argos with a value of £100.

Alternatively, you could opt for £100 in cash via cheque.

You must be a new life insurance customer with Co-op to be eligible for this deal.

Your policy must be in place for 6 months and your premiums must be up to date before you can claim your gift card or cheque.

Co-op over 50 life insurance with free gift

Within 15 days of your policy being in place for 6 months, you’ll receive an email with instructions on how to claim your free gift. You then have 30 days from the date of the email to claim.

Key points with the Co-op £100 free gift:

  • Only available to new Co-op life insurance customers
  • Only one gift card per policy
  • You must pay 6 months’ premiums before you can claim your gift
  • Available on policies taken out from 11/12/23 with no expiry date stated

Website: www.coop.co.uk/insurance/life-cover/over-50-life-insurance

Compare Over 50 Life Insurance Quotes »

Direct Line - £100 Amazon, M&S or Love2Shop gift card

Direct Line are currently offering a £100 gift card from either Amazon, M&S or Love2Shop.

Unlike their term-based life insurance offer, the value of the gift card isn't influenced by the cost of your premium.

You’ll be entitled to the £100 gift card regardless of how much your policy costs.

Directline over 50 life insurance with free gift

Once you have paid 6 months premiums, you’ll be contacted with details on how to make your gift card selection.

You’ll then have a further 6 months to claim your gift card. Any selection made after this time won’t qualify.

Direct Line over 50 life insurance is actually provided by Aviva.

If you’ve previously taken out Aviva life insurance, received a gift and then cancelled the policy, you won’t qualify.

Key points with the Direct Line £100 free gift:

  • You have to pay 6 months premiums before you can claim your gift
  • Cashback customers are excluded
  • You're limited to 1 gift card per household
  • If you’ve previously received a gift card or cancelled an Aviva policy you won’t qualify for this gift
  • No cash alternative offered
  • Available to customers who have taken out a policy on or after 22/07/19
  • No expiry date stated

Website: www.directline.com/life-cover/over-50s

Compare Over 50 Life Insurance Quotes »

Churchill - £100 Amazon, M&S or Tesco e-gift card

Churchill are offering a £100 e-gift card for either Amazon, M&S or Tesco when you take out their over 50s plan.

As with most insurers, this gift card is issued after you've paid your premiums for 6 consecutive months.

Unlike their term life insurance offer, the value of the gift card isn't dependant on the cost of your monthly premium.

Churchill over 50 life insurance with free gift

Churchill over 50s life insurance is provided through Aviva, (having previously worked with Legal & General).

Therefore, if you've previously cancelled an Aviva policy, you won't qualify for this free gift.

Key points with the Churchill £100 free gift:

  • You'll receive your free gift after paying your premiums for 6 months
  • The offer is available only to customers who take out Churchill over 50s life insurance
  • Cashback customers are excluded from this offer
  • Only 1 person per policy and 2 people per household are eligible
  • If you've previously cancelled an Aviva policy, you'll not qualify
  • Offer runs from 22/07/19, but no expiry date stated

Claim it here: www.churchill.com/life-insurance/over-50s

Compare Over 50 Life Insurance Quotes »

Vitality - Member rewards and discounts

Vitality offers a very different proposition to other insurers in the UK.

Their commendable marketing approach is to incentivise you to make positive lifestyle changes, to improve your health.

Therefore, if you want to live a healthier lifestyle, this could be a good option.

When taking out over 50s life insurance through Vitality, you’ll have access to a range of rewards and discounts.

Vitality over 50 life insurance with free gift

The current deals available through Vitality include:

  • Up to 40% off your first year’s premiums - Add Optimiser to your policy and track your healthy habits to earn points and increase your Vitality status. The higher your status, the lower your premiums could be
  • Access to a discounts and rewards - When taking out cover you’ll automatically have access to Vitality Select, where you have access to a number of reward partners such as Champneys and Garmin. If you add Optimiser and pay an additional monthly fee of £4.75, you could gain access to Vitality plus. With Vitality plus you’ll have access to the full range of reward partners, including Amazon Prime, Virgin Active, Waitrose, American Express and many more
     

Key points with the Vitality free gift:

  • Policy will automatically come with a range of discounts from Vitality reward partners
  • Your premium must be £45 or more for a single plan (or £60 and above for a joint plan) to add Optimiser to your policy
  • For access to the full range of rewards and discounts you must have access to Vitality Plus
  • Vitality Plus will require an additional fee of £4.75 per person per month
  • Discounts are constantly changing to provide a wide range of benefits

Claim it here: www.vitality.co.uk/life-insurance/over-50s/

Compare Over 50 Life Insurance Quotes »

Reassured - £30 Love2Shop gift vouchers, (when you recommend a friend)

When you refer a friend to our brokerage services, we'll reward you with a £30 Love2Shop gift voucher.

It'll require the person you've referred to take out a policy with us and make 3 premium payments before you're eligible.

Once this has been confirmed, you'll receive a claim form which will need to be returned to redeem your voucher.

Reassured over 50 life insurance with free gift

You'll then receive your voucher within 3 - 5 working days.

This offer is unlimited, meaning you can recommend as many friends as you like and redeem £30 for each one.

Key points with Reassured free gift:

  • The number of £30 Love2Shop gift voucher claims is unlimited
  • Eligible once referred friend has taken out a policy and made 3 premium payments
  • You'll receive your voucher within 3-5 working days
  • No expiry date
Compare Over 50 Life Insurance Quotes »

Secure the right over 50s plan, (not just the best free gift)

So there you have it, the best over 50 life insurance with free gift offers 2025.

It's possible that a free welcome gift is enough of an incentive for you to take out a particular plan.

However, remember that you will need to purchase from the insurer directly to be entitled to the gift.

Generally, the most important thing is securing the over 50s plan that best meets your unique needs and budget.

In the long run, financially, it’s usually much more important to make sure you secure the right policy at the best price.

Reassured use the information you provide to compare over 50s quotes from UK leading providers SunLife and One Family, at no cost.

Then we present back to you the best available quotes we identified.

We’re one of the best rated life insurance brokers, here to help you save both time and money.

Simply get in touch today to arrange your perfect cover, at the very best price.

Compare Life Insurance Quotes » Save Money

Sources:

Please note, if you purchase life insurance through a broker, like Reassured, you will not be entitled to the gift

All gifts are accurate as of the updated date of this webpage 02/01/25 but are subject to change or withdrawal by the provider without notice

https://www.sunlife.co.uk/life-cover/over-50-life-insurance/welcome-gift/

https://www.britishseniors.co.uk/over-50-life-insurance/

https://www.covertoday.co.uk/over-50-life-insurance/

https://www.shepherdsfriendly.co.uk/over-50s-life-insurance/

https://www.legalandgeneral.com/life-cover/over-50s/marks-and-spencer/

https://www.postoffice.co.uk/life-cover

https://www.coop.co.uk/insurance/life-cover/over-50-life-insurance

https://www.directline.com/life-cover/over-50s

https://www.churchill.com/life-insurance/over-50s

https://www.vitality.co.uk/life-insurance/over-50s/

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