Reassured reviews and ratings 2025

Reassured is one of the UK’s top life insurance brokers * , rated ‘Excellent’ on Trustpilot from more than 80,000 real customer reviews.

Our award-winning, fee-free service helps you to compare the best life insurance quotes from a panel of leading UK insurers, including:

We also offer a dedicated impaired risk service and specialist life insurance policies for individuals with more complex applications, available through our advised team.

Since forming in 2009, Reassured have helped more than 1 million families find affordable protection. Our reviews showcase our commitment to our customers and the service we provide.

Find out what our customers have been saying in the Reassured reviews below, and check out the reviews and ratings for some of the insurers we work with…

Reassured life insurance broker reviews

At Reassured, we use our knowledge and expertise to help customers navigate their life insurance options and provide suitable quotes from our insurer partners.

With dedicated experts on hand to assist you through the application process, we aim to make your life insurance journey as easy as possible.

But should you use Reassured to arrange your life insurance?

A good way to help answer this question is to see what our customers have been saying about our service in the reviews below.


The table below shows our overall rating on Trustpilot and Google:

Customer reviewing sitesRatings (out of 5)Number of reviews
Trustpilot 4.8
Excellent
80,945
Google 4.83,473

Correct as of 20/11/24

Rated ‘Excellent’ with over 80,000 5 star reviews on Trustpilot alone, Reassured is highly rated by customers.

Reassured life insurance provider reviews

As a top life insurance broker, Reassured compare quotes from some of the UK’s best life insurance providers, including specialists (through our advised team), to help you find a suitable policy.

We can only be rated on our broker service, so we have also compiled customer reviews and ratings for each of our providers below.

This includes ratings from independent review platform, Defaqto, and expert ratings agency, Fairer Finance:

InsurerFairer Finance rating (% out of 100)Defaqto rating (out of 5)Trustpilot rating (out of 5)
Aviva 84%5 stars4.1
Great
LV= 68%5 stars4.5
Excellent
Legal & General 75%5 stars4.1
Great
Vitality 81%5 stars4.3
Excellent
Zurich 65%5 stars4
Great

Correct as of 20/11/24

Reassured income protection provider reviews

As well as life insurance, Reassured also offer income protection insurance for those who want to help protect their earnings in the event of illness or injury.

Reassured offer whole of market income protection comparison, meaning we can help you find our best deal through any income protection provider.

But how well rated is income protection insurance available through Reassured?

Below is a table presenting ratings for some of the best income protection providers:

InsurerDefaqto rating (out of 5)Trustpilot rating (out of 5)
Aviva 5 stars4.1
Great
LV= 5 stars4.5
Excellent
Legal & General 5 stars4.5
Excellent
Zurich 5 stars4
Great
The Exeter 5 stars4.1
Great
Vitality 5 stars4.2
Great

Correct as of 21/11/24

Why Reassured icon

Why use Reassured?

  • Our broker service is rated 'Excellent' on Trustpilot from over 80,000 reviews
  • Reassured compare life insurance from some of the UK’s best providers
  • All quotes are fee-free, no-obligation & personalised to suit your needs
  • We offer a buy life insurance online service for a range of popular policy options
  • Reassured are an award-winning broker with over 15 years of industry experience
  • We have an impaired risk life insurance team that specialises in helping those who have previously been declined
  • We are FCA (Financial Conduct Authority) regulated

Types of life insurance we offer

Reassured can compare quotes for a range policy options, including:

Level term life insurance

A policy that provides cover for a specific period of time and the pay out sum remains the same throughout the policy term. Commonly taken out by those who want to help cover an interest-only mortgage or family living costs.

Available through Reassured from 20p-a-day.


Decreasing term life insurance

A policy that provides cover for a specific period of time and the pay out sum decreases throughout the policy term. It’s mostly taken out to help cover a repayment mortgage.

Available from 20p-a-day through Reassured ¥ .


Family income benefit

A type of policy that will pay out in fixed monthly payments instead of a lump sum if you pass away during a specified term.

Can be secured through Reassured's advised team from 20p-a-day ¤ .


Whole of life insurance

Provides cover for the rest of your life with a guaranteed pay out. The pay out amount remains the same throughout the entire policy.

Available from 27p-a-day through Reassured's advised team ± .


Over 50 life insurance

Available to UK residents aged 50 - 85, a policy that offers guaranteed acceptance and a guaranteed pay out up to £20,000 (depending on your personal circumstances and budget), with no medical questions asked in the application. The payment is guaranteed after a waiting period of 12 or 24 months (depending on the chosen insurer) and could help towards funeral costs or other expenses after you’re gone.

Available through Reassured. Premiums could start from just 20p-a-day + .


Critical illness cover

Provides you with a tax free lump sum if you’re diagnosed with a life changing illness (that’s covered in your policy) during a specified term. This policy doesn’t always cover terminal illness.

Cover from 33p-a-day through Reassured º .


Income protection insurance

A policy that pays out up to 70% of your usual monthly income (depending on the insurer) for a specified term if you’re unable to work due to an illness or injury.

You can protect your income through Reassured's advised team from just 20p-a-day.

Compare life insurance quotes through Reassured

Securing life insurance sooner rather than later can not only be cheaper but also give you the peace of mind that your loved ones are financially protected if the worst were to happen to you.

Reassured offer personalised, fee-free quotes with no-obligation from a variety of UK insurers, meaning we can help you find our best deal.

Why not get in touch with our friendly award-winning team? We’ll help you to explore your options and support you through the application process.

Why not take the first steps today and financially protect your loved ones?

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