Life insurance broker, Reassured, has added Scottish Widows to its life insurance panel.

The broker has provided quotes for life and critical illness cover from Scottish Widows since 14 January, 2025.

The provider was selected after a tender process which took place earlier this year.

Mark Townsend, CEO, Reassured, said:

Mark Townsend, CEO

Scottish Widows is one of the most recognisable brands in financial services and they are a leading provider of life protection products in the UK market.

Throughout the tender process we were impressed by their scale, ambition and focus on consumer outcomes.

They have a strong team with whom we look forward to working closely to continue to improve customer choice and value.

Towards the end of last year Scottish Widows re-entered the income protection (IP) market and has been working to partner up with organisations to grow the market.

Last year technology provider, Iress, added Scottish Widows' new income protection (IP) product to The Exchange - its quote and apply platform for intermediaries.

Rose St Louis, protection director, Scottish Widows said:

Rose St Louis - Scottish Widows

This is an exciting opportunity for Scottish Widows and reflects our ambition to continue to grow our market share in the Protection space.

Reassured has a desire to engage customers in all walks of life, through both advised and guidance telephony channels.

Their diverse business model and recent partnership wins align to our aim to protect more of the UK population and close the protection gap.

-ENDS-

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